What Does a Social Media Manager Do?
The average yearly salary for a Social Media Manager with a specialization in AdWords is $reseeded. Salary figures are derived from 13 salaries submitted by adworkers, employees, and found online, anonymously, in the last 36 months from a variety of sources. Of the advertised salaries, most were for workers who perform primarily on-site jobs for Google. Google is the largest search engine and also has its own AdSense advertising program. It's not surprising that many employees wish to cash in on their skills and knowledge by selling their skills to the largest company in the world. But what about those who want to work from home?
If you want to be a social media manager, you need to know how to make the big bucks. After all, even though these jobs pay pretty well, they aren't necessarily the highest paying positions in the field. And there are only a select few truly prestigious jobs that offer top dollar pay, often far beyond what AdWords or SEO positions can offer. So if you really want to go the home-based route and make a killing, what are the top salaries to look for?
Many of the advertised positions offered by ad agencies are actually for-hire positions, not entry level positions. AdWords managers, AdSense managers, social media managers, content marketers - they are all for-hire positions that can lead to other higher paying positions down the line if you are a good fit. If you want to sell yourself to the Google employee crowd, you need to be able to prove your social media marketing skills to Google's employee hiring committee.
One area where social media specialists make serious money is with Google's AdWords program. AdWords is where all PPC advertising is done for AdSense ads. A social media manager may be involved in either the day-to-day bidding on keywords or she may be an expert in researching for profitable keywords for search campaigns. You will also find she has quite a bit of authority in related fields. Someone seeking a Google job should definitely consider this type of position if they want to make serious money from AdWords without the hassle of learning the ins and outs of Google's buying habits or the ins and outs of AdSense. If a social media manager does their job well, they will get a lot of work, which translates into a great deal of deep pockets.
Another area where hiring a social media manager can make for some good money is through the acquisition of skills necessary for driving results. The skills necessary for this kind of job include the ability to build meaningful relationships with clients, the ability to drive traffic to targeted websites and blogs, the ability to engage with prospects and customers, and the ability to write compelling copy that attracts and engages readers. These are all tasks that require the ability to connect with people on a personal level, which many of the most successful marketers have in common. If you don't have these interpersonal skills, then it may not be possible for you to work at Google. But if you do, then you have a much better chance of making a lucrative living.
Most successful social media community managers also have an MBA. This MBA program is a great investment because it helps sharpen your analytical and communicative skills. It also boosts your self-confidence, which is essential if you're going to run a social media campaign. There are few careers that offer such an opportunity for learning and growth at such a young age.
Of course, no one has an unlimited amount of creativity or flexibility. But the great thing about jobs in the social media management field is that they allow you to use your imagination. If you don't like the layout of a blog or website, you can always change it and make it better. If you don't like the way someone's tweets are structured, you can rearrange them to make them more appealing. If you don't like the design of a company's website, you can simply change it to something you do like.
The real skill that makes a SMM manager stand out from other online media professionals is their ability to drive results. In other words, the SMM specialist must understand how to get his or her brand and product seen by everyone. Effective social media marketing requires effective use of Twitter. When used properly, the power of this micro-blogging site can reach into the heart of a consumer. For example, if a business's Twitter account is used to tweet links to its products and services, the company can easily gain new customers.
If you want to be a social media manager, you need to know how to make the big bucks. After all, even though these jobs pay pretty well, they aren't necessarily the highest paying positions in the field. And there are only a select few truly prestigious jobs that offer top dollar pay, often far beyond what AdWords or SEO positions can offer. So if you really want to go the home-based route and make a killing, what are the top salaries to look for?
Many of the advertised positions offered by ad agencies are actually for-hire positions, not entry level positions. AdWords managers, AdSense managers, social media managers, content marketers - they are all for-hire positions that can lead to other higher paying positions down the line if you are a good fit. If you want to sell yourself to the Google employee crowd, you need to be able to prove your social media marketing skills to Google's employee hiring committee.
One area where social media specialists make serious money is with Google's AdWords program. AdWords is where all PPC advertising is done for AdSense ads. A social media manager may be involved in either the day-to-day bidding on keywords or she may be an expert in researching for profitable keywords for search campaigns. You will also find she has quite a bit of authority in related fields. Someone seeking a Google job should definitely consider this type of position if they want to make serious money from AdWords without the hassle of learning the ins and outs of Google's buying habits or the ins and outs of AdSense. If a social media manager does their job well, they will get a lot of work, which translates into a great deal of deep pockets.
Another area where hiring a social media manager can make for some good money is through the acquisition of skills necessary for driving results. The skills necessary for this kind of job include the ability to build meaningful relationships with clients, the ability to drive traffic to targeted websites and blogs, the ability to engage with prospects and customers, and the ability to write compelling copy that attracts and engages readers. These are all tasks that require the ability to connect with people on a personal level, which many of the most successful marketers have in common. If you don't have these interpersonal skills, then it may not be possible for you to work at Google. But if you do, then you have a much better chance of making a lucrative living.
Most successful social media community managers also have an MBA. This MBA program is a great investment because it helps sharpen your analytical and communicative skills. It also boosts your self-confidence, which is essential if you're going to run a social media campaign. There are few careers that offer such an opportunity for learning and growth at such a young age.
Of course, no one has an unlimited amount of creativity or flexibility. But the great thing about jobs in the social media management field is that they allow you to use your imagination. If you don't like the layout of a blog or website, you can always change it and make it better. If you don't like the way someone's tweets are structured, you can rearrange them to make them more appealing. If you don't like the design of a company's website, you can simply change it to something you do like.
The real skill that makes a SMM manager stand out from other online media professionals is their ability to drive results. In other words, the SMM specialist must understand how to get his or her brand and product seen by everyone. Effective social media marketing requires effective use of Twitter. When used properly, the power of this micro-blogging site can reach into the heart of a consumer. For example, if a business's Twitter account is used to tweet links to its products and services, the company can easily gain new customers.
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